NATURALLY NUTRITIOUS CONVERTED® BRAND RICE
Just like fruits and vegetables, rice is a natural food. The way that we process our rice can significantly preserve the nutrient value, compared to regular white rice.
The makers of Uncle Ben's® rice use a special processing method that helps rice retain its natural goodness. Perfect every time™. Before we remove the outer hull and bran, Uncle Ben's® Converted® brand rice is parboiled. We use water, heat and a vacuum to drive nutrients from the bran into the center of the grain, before the rice is milled. Without this process, the nutrients would be lost during the milling process.
This process helps retain as much as 80% of the natural B-complex vitamins—more than you’ll find in ordinary white rice.
BENEFITS OF WHOLEGRAIN RICE
With its chewy texture and nut-like flavour, wholegrain rice is a delicious and nutritious rice choice. Wholegrain rice is composed of three parts: the protected bran layer containing B-vitamins, antioxidants and fibre; the nutrient-packed germ containing B-vitamins, minerals, protein and healthy oils; the energy-rich endosperm containing mainly the starch, some protein, vitamins and minerals.
Canada's Food Guide recommends making at least half of your grains wholegrain each and everyday. The makers of Uncle Ben's® rice use wholegrains like brown rice, red & white wheat, wild rice, and barley to provide balanced mix of taste and nutrition.
Learn more about the different rice varieties.
Learn more about Mars Healthy Living.